Lead Generation
Opportunity Qualification
Presentation
Negotiation & Closing
Account Management
Follow-Up Communication
"Why haven't they gotten back to me yet?" "They must have gone with someone else" "I'll give them a few more days" "They're probably busy now". Sound familiar? Whether they like it or not, sales professionals have to follow-up on everything from missed cold calls to dead proposals, and 'follow-up avoidance' is a real mental barrier that can grind a Rep's productivity to a halt.
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In this module, we address the mental stigma of following-up head-on. Participants will understand the psychology behind 'follow-up avoidance', learn the SAGE Follow-up Framework, and create and take ownership over their own personal follow-up guide. We will also introduce best practices for following-up and apply those concepts to a number challenging sales scenarios.
COURSE DETAILS
Live training format
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4 lessons
2 Hours completion time​
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Role Play optional add-on
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After completing this course, you will be able to:
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eliminate the fear and stigma of following up with prospects
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create your own follow-up guide using the SAGE Follow-up Framework
COURSE CURRICULUM
1.
Introduction
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The importance of following-up
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Understanding and eliminating the fear of rejection
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Making follow-up part of your daily routine
Kevin Legg
2.
The SAGE Follow-Up Framework
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Obtaining up-front agreement
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TRC: Timing, Reasons, Channels
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Exercise: Create your own personal Follow-up Guideline
Kevin Legg
3.
Follow-Up Best Practices
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Avoiding 4 key follow-up mistakes
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Strategies for 3 common scenarios: “The Ghost”, “The Impatient Prospect”, “The Deflector”
Kevin Legg
4.
(Optional) Role Play
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Communicating the business case for your Customer Road-Map
Stephen Gonzalez & Kevin Legg