There are 149 industries in LinkedIn. Which one are you in?
In 2021, LinkedIn's total network size grew from 428M members in 2021 to 463M in 2022, and they added 1 new industry to the list!
But before we get to that, a bit of context for those of you that may be new to the rankings. LinkedIn requires all of its members and companies to declare which of their industry codes best categorizes their professional activity. You are required to do this first as a new member to the platform, and then you can subsequently change your industry code as you like. The codes have evolved over the years and different industries have risen and fallen in popularity, but the fact that LinkedIn allows us to search for profiles by industry makes it the world's most powerful tool for selling and job hunting, and allows us to understand a bit more about the evolutions of the world's professions.
In this post, we'll once again perform our annual duty of zooming into the market share of the top 10 industries on LinkedIn and then we'll share the full list of LinkedIn's 149 industries (sorted from largest to smallest). All of this data was extracted from LinkedIn in January 2022.
The Top 10 Industries on LinkedIn
As of January 20212, LinkedIn has slightly over 463 million individual accounts (up 350 million from 2021) with the top 10 industries comprising 29% of all profiles on the network (the top 25 industries comprise nearly 53% of all profiles).
The top 10 industries are:
1. Information Technology & Services
2. Hospital & Health Care
3. Construction
4. Retail
5. Education Management
6. Financial Services
7. Accounting
8. Computer Software
9. Higher Education
10. Automotive
There were no ranking changes in the top 10 industries this year.
Here's how the entire network breaks down visually:
Source: SAGE
LinkedIn Industries List
In late 2021, LinkedIn added 1 new industry - Horticulture. There were no other changes to the industries besides that.
Here is the list of all 149 LinkedIn industries ranked from largest to smallest:
So, How Can You Use This Information To Grow Your Business?
If you're trying to develop a sales or marketing prospecting campaign targeting specific LinkedIn industries but you're not sure how to get started or just need help optimizing your campaign, check out our Data-Driven Prospecting course or get in touch to see how we can help you use LinkedIn industries to generate more leads for your business!
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