The Elevator Pitch
Conferences. Meetings. Phone Calls. Dinner with friends. We all have to explain ‘what we do’ a lot. In this course, participants will develop a tight, creative script for ‘what you do,' throw in a hook, and pack it into 15, 30, and 60 second clips for ready use.
Participants will leave this course with 3 Elevator Pitch scripts as well as personalized feedback and notes from our instructor on how they can improve their pitch delivery.
Lead Generation
Opportunity Qualification
Presentation
Negotiation & Closing
Account Management
COURSE DETAILS
Live training format
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5 lessons
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2 Hours completion time​​
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Role Play included
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After completing this course, you will be able to:
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understand the key elements of an elevator pitch
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speak more confidently and credibly when talking about your company
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strengthen your ability to connect and build rapport with others
COURSE CURRICULUM
1.
The Elevator Pitch
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What is an elevator pitch and how to use it
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Structuring your pitch – 15, 30, and 60 seconds
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Brainstorming: "So what exactly do you do?"
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Kevin Legg
2.
Drafting Your Script
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How to write a 15 second and 30 second pitch script
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Pitch rehearsal, initial delivery, feedback, and iteration
Kevin Legg
3.
Adding Use-Cases
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Applying a storytelling methodology to your customer use-cases
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How to write a 60 second elevator pitch using examples
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Pitch rehearsal, initial delivery, feedback, and iteration
Kevin Legg
4.
Role Play
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Elevator Pitch role play (round-robin format)
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Stephen Gonzalez & Kevin Legg
5.
Assignments & Follow-Up
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Elevator Pitch video submission
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Feedback scorecard and notes provided by instructor
Stephen Gonzalez & Kevin Legg
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The Elevator Pitch (Non-Sales)
The Elevator Pitch (Sales)